Marketing for Therapists

A 3-Part Masterclass Series

Practical Tools for Therapists Who Want Results, Not Just Inspiration


Turn Browsers into Booked Clients

The Problem Most Therapists Face

You're a skilled therapist. You know you can help people. But somehow, your ideal clients aren't finding you, or they're choosing someone else.

Here's what I've learned after supervising hundreds of therapists and observing patterns in successful (and unsuccessful) therapy practices:

When someone is looking for a therapist, your credentials are only part of their decision.

The bigger factors? Psychology.

  • Can they picture themselves talking to you?

  • Does your bio make them feel understood?

  • Do they trust you before they've even met you?

  • Does your website answer their unspoken fears?

Most therapist marketing ignores this reality.

It focuses on credentials, services, and therapeutic modalities.

Meanwhile, the therapists with waiting lists understand what really influences client choice.

Therapist working on website content during an online masterclass

6:00 PM - 8:00 PM (UK time) 

We allow up to 2 hours to ensure comprehensive coverage and Q&A

What You'll Walk Away With

This isn't a motivational seminar. You'll get templates, scripts, and step-by-step systems you can implement immediately.

Masterclass Schedule & Format

Session 1: July 29th, 2025

Bios That Convert
(Not Just Impress)

Practical Focus: A bio that gets responses, not just reads

You'll Get: ✅ The 3-sentence bio formula based on client psychology principles
✅ Understanding of first impressions in therapy selection
✅ Before/after examples from therapist profiles that work
✅ Platform-specific optimization templates (Psychology Today, website, social media)
✅ Testing framework to optimize your results
✅ Comprehensive workbook with fill-in-the-blank templates

Real Outcome: 

A bio that makes potential clients think "this person gets me" instead of "this person has good qualifications."

Session 2: August 26th, 2025

Platform Psychology & Content That Converts

Practical Focus: 2-hour weekly content system with clear platform strategy

You'll Get: ✅ Platform decision matrix based on client psychology and behaviour
✅ Understanding of social media vs. search behaviour patterns
✅ Hub and spoke content creation: 2 hours per week, maximum impact
✅ Month-by-month content calendars (no more staring at blank screens)
✅ Engagement strategies that convert followers to consultation calls
✅ Comprehensive workbook with ready-to-use content templates

Real Outcome: 

Clear focus on ONE platform with a sustainable content system that actually brings in clients.

Session 3: Sept 23rd, 2025

Websites and Systems That Convert Browsers to Clients

Practical Focus: 5-page website structure and consultation systems that close

You'll Get: ✅ The 5-page website framework that outperforms complex sites
✅ Understanding of the therapy buyer's journey (from "maybe I need help" to "I'm booking")
✅ HEART consultation call framework with conversation guides
✅ Conversion tracking systems to optimize your results
✅ Comprehensive workbook with website templates and consultation scripts

Real Outcome: 

A website that guides visitors from browsing to booking, plus consultation calls that convert effectively.

The Foundation Behind the Method

This isn't theory or inspiration.
This is implementation based on established principles—and hard-won experience.

Real Example: 

Sarah, a newly qualified therapist, applied these principles to rewrite her Psychology Today bio.

Result: 3 new client inquiries within one week
(previously averaging 2 per month).

My Investment in Learning What Doesn't Work:

I've invested thousands of pounds in business coaches, courses, strategy sessions, and masterminds. The conclusion? Most business advice out there is designed for coaches obsessed with "10x your business" growth strategies that simply don't align with therapeutic work, or, I'm sure, with your values either.

This is precisely why marketing feels "off" and too salesy to so many therapists. We're trying to apply strategies designed for different industries and different values systems.

What I've Built Instead:

Taking what I learned from those investments (the useful parts), combined with my supervision experience and deep understanding of how therapy actually works, I've created something different:

  • Client psychology research: Understanding how people actually choose therapists

  • Conversion optimisation principles: What makes websites and profiles more effective

  • Supervision insights: Patterns I've observed across dozens of successful practices

  • Implementation testing: Real therapists applying these strategies with measurable results

  • Therapy-specific adaptation: Marketing that aligns with therapeutic values and builds genuine connection

Who This Is For?

Perfect If You're:

  • Building a traditional 1:1 practice and need more qualified client inquiries

  • Pivoting to online/international work and need global client attraction

  • Expanding into groups or courses and need audience building strategies

  • Tired of generic business advice that ignores therapy-specific challenges

  • Ready for practical implementation, not just mindset work

Not Right If You're:

  • Looking for inspiration without implementation

  • Wanting someone else to do the marketing for you

  • Not ready to spend time on marketing each week

  • Expecting overnight results without consistent effort

The Psychology Behind Client Decision-Making

What Most Therapists Think Matters:

  • Impressive credentials

  • Detailed service descriptions

  • Professional website design

  • Extensive experience lists

What Actually Influences Therapy Selection:

  • Emotional connection: "Do they understand my specific struggle?"

  • Trust building: "Do I feel safe with this person?"

  • Outcome visualization: "Can I picture myself getting better?"

  • Practical clarity: "Do I understand how this works?"

The Technology Truth

You don't need expensive software to start getting results.

This masterclass shows you how to:

  • Manage everything with Excel spreadsheets and Google Docs

  • Use Zoom for all client interactions and content creation

  • Build professional websites with free tools

  • Create graphics with Canva's free version

The ONE investment that matters: A good microphone (£79) because poor audio kills credibility instantly.

Advanced tech comes later, when you're making enough money to justify the investment.

Therapist implementing marketing templates from the masterclass series

The therapists who understand client psychology will thrive. The ones who don't will struggle.

Why now?

  • The therapy landscape is changing:

    • More therapists entering the field than ever before

    • Clients have more choices and higher expectations

    • Online therapy has expanded everyone's competition

    • Generic marketing advice doesn't work for therapy-specific challenges

    You can either:

    1. Keep doing what you're doing and hope things improve

    2. Learn the psychology behind client decision-making and implement proven systems

Next Steps

If You're Already a Beyond the Room Member:

This is your exclusive benefit—no additional cost. 

Put these dates in your diary:

  • July 29th, 6:00-8:00 PM

  • August 26th, 6:00-8:00 PM

  • September 23rd, 6:00-8:00 PM

If You're Not a Member Yet:

You have two options:

Option 1: Purchase this 3-masterclass series for £159

Option 2: Join Beyond the Room for £39/month and get this masterclass included, plus all future trainings and ongoing support

Choose what works for you:

  • If you're REBT trained: Beyond the Room membership makes more financial sense—you get this entire masterclass plus ongoing business development support for less than the cost of this single training

  • If you're not REBT trained: The 3-series masterclass is still incredible value at £159 for comprehensive marketing training specifically designed for therapists

FAQs

 

"Will this work for my specialty?"

Yes. The psychology principles apply regardless of whether you work with anxiety, trauma, relationships, or any other focus area. We provide specialty-specific examples throughout.

"What if I'm not tech-savvy?"

Perfect. We start with basic tools you already know and only suggest upgrades when you're making enough money to justify them.

"I'm just starting out—is this too advanced?"

Actually, this is perfect for new therapists. Learning client psychology and conversion systems early prevents years of struggling with inconsistent referrals

"What if I can't attend live?"

No problem! Full session replays are available within 24 hours, and you still get all the workbooks and templates.

 

Included in your membership at no additional cost.

Your £39/month membership now includes:

  • Complete 3-part masterclass series with live attendance

  • All session replays available within 24 hours

  • Comprehensive workbooks for each session

  • All templates, scripts, and worksheets

  • Live Q&A sessions during each masterclass

  • Ongoing implementation support in our community

  • Future updates and optimization strategies

You don’t need to do anything. Info and access details will be in your inbox soon.

Want to access this level, plus the other support and CPD sessions? You’re welcome to become a member of Beyond the Room.

For Beyond the Room Members:

Not a member?

£159 for complete access

Includes:

  • All 3 live masterclass sessions

  • Complete recording library with lifetime access

  • Comprehensive workbooks for each session

  • All templates and implementation tools

  • Email support during the 90-day implementation period